Popular dating app Tinder has wrapped filming on its first television series, as...
MEXICO CITY / NEW YORK - Popular dating app Tinder has wrapped filming on its first television series, as owner Match Group Inc seeks to dive deeper into creating original content, people with direct knowledge of the project told Reuters.
Making new shows is part of a larger strategy that will be revealed in the near future, a spokeswoman told Reuters, declining to elaborate on the plans. The source familiar with the production said it is Tinder’s first foray into creating an online platform for scripted video content. Tinder’s move should not be a big surprise given its ownership. Parent company Match is majority owned by IAC, founded by Hollywood legend and IAC Chairman Barry Diller.
Offering original content is an increasingly popular strategy for the mostly U.S.-based technology and retail industries that have already attracted millions of devoted users. Walmart Inc is working with MGM to boost Walmart’s Vudu video service. Costco Wholesale Corp has also considered video plans to keep customers interested in the brand.
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Exclusive: Tinder breaks into scripted original content, wraps filming first video series - sourcesMEXICO CITY / NEW YORK (Reuters) - Popular dating app Tinder has wrapped filming on its first television series, as owner Match Group Inc seeks to dive deeper into creating original content, people with direct knowledge of the project told Reuters. The source familiar with the production said it is
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Exclusive: Tinder breaks into scripted original content, wraps filming first video series - sourcesMEXICO CITY / NEW YORK (Reuters) - Popular dating app Tinder has wrapped filming on its first television series, as owner Match Group Inc seeks to dive deeper into creating original content, people with direct knowledge of the project told Reuters. The source familiar with the production said it is
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