Tom Brady’s football career is far from over but he’s already plotting his next chapter — and it’s simply called Brady.
With this kind of star power behind it, the brand is clearly positioned to make a splash. The collection, which is intended to be worn at the gym and on the street, is centered around technologically advanced fabrics, sustainable materials and practices. It will be sold online on brady-brand.com as well as at Nordstrom, which will launch it on Jan. 19.
“I wanted it to be lifestyle-based because we’re all kind of transitioning — you have your red-carpet moments that are super formal — and I still love my Tom Ford suits, there’s no doubt about it — but I think things you can wear to work or to work out in or for everyday life activities like golf or taking our kids to the park or to the grocery store or the dogs on a walk” speak to today’s man, Brady said.
Brady realizes that, much like sports, carving out a niche in the lifestyle market won’t be easy, but he’s confident the line will succeed. Chow, an avid runner who completed both the New York City and Chicago marathons last year, embraced the opportunity to work with the star athlete when the opportunity was presented to him by his mentor Rosen last year. “He told me, I need you to clear everything you’re doing.” Rosen didn’t immediately reveal what he was being solicited for except to say that the line was named Brady. Chow didn’t imagine it could be Tom Brady, but trusted Rosen to lead him down the right path.
“They’re sport silhouettes with elevated fabrics and fits,” the designer said. “Each piece has intentional functionality, there are no superfluous details. It really aligns with how he lives.” Chow’s isn’t the only one with high expectations for the Brady brand. Grede also believes the line can be a success and make its mark in the crowded activewear/lifestyle market, where everyone from Lululemon to Zegna and Canali are trying to carve a niche.
Although he was deep in the launch of Skims at the time they first connected and didn’t think he could handle another high-profile launch, Grede said it didn’t take him long to wake up and say: “How can I not do it?”
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