SESAC, ASCAP & BMI have now lost their top writer/publisher executives since the start of summer
announced her departure to become president of Fourward Music, she completed an unprecedented trifecta among performing rights organizations in Nashville.
All three pursuits represent investment in the copyright business, now on the upswing after the transition to digital distribution ravaged publishing. The loss of album tracks gutted mechanical royalties, reducing the number of songwriters in town. Those composers who remained increasingly saw revenue come from streaming platforms, where micropayments demoralized many in the creative sector.
Music publishing is a tricky endeavor. Most songs never get recorded, and those that reach the marketplace typically don't start paying royalties for 2-4 years, given the time lag of recording the song, promoting it and waiting for quarterly royalty payments. Each PRO works with most multiwriter publishing companies, so the awards season in November focuses on the agencies' relationships in Nashville. All three execs were sensitive to those relationships when planning their transitions. Hatch and Williams timed their departures to smooth the awards process, and Martin — who was succeeded by ASCAP Nashville vp membership"After 17 years at a company, it's a part of my family," says Hatch of her SESAC experience.
"It's not the Wild, Wild West like it used to be," she says. "There are just so many great opportunities going forward."
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