The internet is currently obsessing over the hair color journey of an increasingly intriguing character on Succession
, my colorist at Hershesons’ W1 flagship, who’s responsible for so many of London’s blondes-about-town that his “Alexeyage” appointments are booked up two months in advance. “The mixture of tones, and the fact that the root color is deeper, creates the impression of thicker hair, which delivers the ‘radiance from within’ effect,” he explains.
It’s a departure from the platinum look that surged in popularity in the wake of the pandemic — those not-so-halcyon days when we also reached for the nail scissors and carved ourselves some cheekbone-grazing bangs. Roots are not part of our expensive blonde world, Alexe reminds me. “You know the regrowth journey completes the look. If the color is tailored to match your features and blended well, there’s less maintenance between appointments.”seem to be key to this new mood.
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