Android One is Google's attempt to get Android phone manufacturers all on the same page as it moves to compete more directly with the iPhone.
The Samsung Galaxy S10 is one of the few Android phones that's not necessarily any cheaper than an iPhone.Milanesi said that Android One phones allow even less-expensive Android phones to offer an experience that's more on par with the famous"it-just-works" promise of the iPhone.
"The price points compared to iPhones are lower but these devices do resemble the iPhone model on two ways: [they] are a purer ecosystem experience [and] guarantee to have the latest software which means they can take advantage of the latest applications," Milanesi said.The recent uptick in Android One should also attract the attention of phone manufactures, according to Patrick Moorhead, President and Principal Analyst at Moor Insights and Strategy.
"The Android growth indicates to me that less handset OEMs [original equipment manufacturers] are customizing the experience with their own 'skins.' Instead, [they] opt for lower development and support costs, using a native Google Android experience," Moorhead said. Today, Android One's hardware partners include HMD Global , LG, Xiaomi, General Mobile, BQ, Motorola, Infinix, HTC, and Sharp. And just this week at the Mobile World Conference, Nokia announced that its new lineup of smartphones — including its five-cameraIncreasing the number of devices using Android is important to Google from a revenue perspective because the operating system generates most of its dollars from mobile advertising.
"Nearly all of Google's profit dollars comes from advertising," Moorhead said."For an effective ad business, one needs a lot of personal data and a display platform. An Android One experience guarantees Google gets both."
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