After setting a Kickstarter record, the popular card game Exploding Kittens has attracted backing from Hollywood veteran Peter Chernin
By Ethan Millman Oct. 10, 2019 5:30 am ET LOS ANGELES—The company behind Exploding Kittens, the popular card game that combines whimsical drawings of felines with cutthroat strategy, has sold a $30 million minority stake to a prominent media investor—a departure from its early days raising funds on Kickstarter.
Launched in January 2015, Exploding Kittens holds the record for attracting the most backers for any project on Kickstarter, with over 200,000 people chipping in. The $8.7 million the company raised to fund the creation of its eponymous card game is among the 10 largest sums ever raised on Kickstarter for a single project.
Exploding Kittens has since released three more games with a fourth slated for launch in November, and it has developed a popular mobile app. But the original game remains its most popular offering.Despite the big-money funding, Exploding Kittens still plans to launch some new games via Kickstarter, which has proven valuable as a marketing channel as well as a source of financial backing.
Based on a card game called “Bomb Squad,” Exploding Kittens has a relatively simple premise. Players draw and play cards as they try to strategically eliminate their opponents. Drawing an exploding kitten card removes a player from the game—unless he or she is holding a “defuse” card with a name like “catnip” or “belly rubs.”
“We don’t build entertaining games,” he said. “We build games that make the people you’re playing with entertaining.”
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