More Australians than ever pulled on their hiking boots in the past year, and the popularity of community running and walking groups is surging.
Ms Robinson said the rise of adventure influencers online not only encouraged people to embrace and protect the outdoors but provided a direct link between adventurers and audiences.
She said fitness crazes being spread on social media, like the emerging Hike Girl Summer niche, were also a key factor in getting more people to pull on their exercise shoes and embrace the outdoors. In the past year, the bushwalking group grew by 40,000 members across Queensland, ranging from six to 82 years old.
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