The latest research from Engagement Labs revealed that Trader Joe’s, Lego, and Olay were the most loved offline brands of consumers, while American Family Insurance, Lush, and Express were the most loved online brands.
The report’s authors said the net sentiment of consumer social conversations “continues to be positive for everyday categories such as beauty and personal care, children’s products, food and home.” The report noted that consumers emphasize these categories “as they directly relate to their daily lives and well-being that generate consumer conversations.
Engagement Labs said Trader Joe’s had a sentiment score of 91 “and the retailer enjoys a significant competitive advantage.” The researchers said other supermarkets “lag behind at quite a distance earning scores well below Trader Joe’s,” including H-E-B with a score of 77, Aldi at 68, Food Lion with 63 and Publix with 61.
The report stated that American Family Insurance “does a great job engaging with consumers online. The company itself, employees and agents share helpful tips to protect your home and in the company’s words ‘protect your dreams.’” Steven M. Brown, president of Engagement Labs, said the Loved Brands this year “showcase the enduring, strong emotional bond between consumers and the brands they love. Consumers are passionate about brands, and this generates brand talk.”
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