Extend Fertility, who announced a $15 million Series A earlier this year, just rolled out their new branding and updated website with the goal of better connecting with their demographic:
have expressed concerns that many women now falsely believe that freezing their eggs and counting on a future successful IVF procedure is a silver bullet that can’t fail.
Extend is applying a fearless and fact-based approach to fertility, sharing scientific education in an approachable way, but without dumbing down the subject. “Our goal as a practice is to demystify and destigmatize fertility. We want women and men to be in charge of their fertility future and understand the many proactive ways they can build a family,“ added Steph So, CMO of Extend.
The team intentionally branded the site blue to present a gender-neutral approach to the fertility conversation, as usually the burden of reproductive concerns falls mostly on women and the public narratives are gendered. “We have successfully frozen eggs for transgender men. Our team is trained to work closely with these patients and monitor their specific needs. Extend will soon be designated as a “center for transfertility” by the Family Equity Center,” adds So.
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