F1 Rumor: This Is How Much Ferrari's New Title Sponsor Is Worth to the Team

Ferrari has embarked on a groundbreaking sponsorship deal with HP, rebranding as Scuderia Ferrari HP starting at the Miami Grand Prix. This strategic alliance,

as rumored, is poised to cover a substantial portion of Ferrari ’s budget cap requirements.

A huge deal for Ferrari, with my understanding that its financial value will cover 2/3 of the budget cap per annum. A massive partnership. Seeing that logo brings back some great early 2000s F1 memories. Would love to see it inspire some NART style blue and white liveries… Beyond mere financial implications, the partnership is set to visibly alter Ferrari’s branding across various platforms. HP’s logos will gain prominent placements, including on the race suits of drivers Carlos Sainz and Charles Leclerc, as well as on the attire of mechanics, engineers, and even the team's eSports and F1 Academy outfits. Such extensive branding integration reflects the depth of the collaboration between the Italian team and HP.

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