Facebook will change its algorithms to prevent discriminatory housing advertising and its parent company will subject itself to court oversight to settle a lawsuit brought by the U.S. Department of Justice on Tuesday. In a release, U.S. [...]
In a release, U.S. government officials said Meta Platforms Inc., formerly known as Facebook Inc., said Tuesday it reached an agreement to settle the lawsuit filed the same day in Manhattan federal court.
Ashley Settle, a Facebook spokesperson, said in an email that the company was “building a novel machine learning method without our ads system that will change the way housing ads are delivered to people residing in the U.S. across different demographic groups.” According to terms of the settlement, Facebook will stop using an advertising tool for housing ads that the government said employed a discriminatory algorithm to locate users who “look like” other users based on characteristics protected by the Fair Housing Act, the Justice Department said. By Dec. 31, Facebook must stop using the tool once called “Lookalike Audience,” which relies on an algorithm that the U.S. said discriminates on the basis of race, sex and other characteristics.
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