Internal emails from 2012 to 2015 show how online dating apps, particularly Tinder, went from being a nuisance to an important strategic partner to Facebook by AngelAuYeung
Facebook CEO Mark Zuckerberg considered entering the online dating business as far back as 2014, but he backburned the idea, instead giving Tinder special access to its users’ data, leaked emails between top executives show.
The correspondence also shows how perilously close Tinder came to losing key access to Facebook user information that helped Tinder grow rapidly in its early years, when members often used their Facebook logins to access the app.
Tinder was just one among thousands of other developers, from game developer Zynga to music sharing software Spotify, that had access to large amounts of data around Facebook’s users and their friendsIn 2014, Facebook announced it would start preventing third-party app developers from having access to data on users’ friends, including birth dates, photos and pages they liked. The company gave a May 2015 deadline for developers to comply with its new set of access rules.
, “Tinder never received special treatment, data or access related to this dispute or its resolution.”
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