Meeting a romantic partner on the internet is the new norm in America
it is no longer merely acceptable to meet your romantic partner on the internet. It is the norm. The latest data from a long-running survey by researchers at Stanford, released this summer, shows that 40% of new heterosexual couples met online in 2017, far more than at bars, through friends or at work. For gay couples the proportion is even higher, at 60%.
Little wonder, then, that Facebook is bringing a dating service to the richest denizens of its internet fief. Facebook Dating launched in America on September 5th, having been tested first in smaller markets such as Colombia and Canada. American Facebook users seeking significant others can now find the dating service in a dedicated tab within the firm’s smartphone app. Willing daters must explicitly create a profile and fill in their preferences.
Facebook’s effort will also make it possible to match anonymously, but trawling through friends of friends is likely to prove more alluring. Thus Facebook is remaking the old world that was governed by social ties, probably reducing any benefits that may have come with less assortative coupling through online dating.
These are inauspicious times for Mark Zuckerberg’s company to roll out a dating service. The firm is under antitrust investigation from attorneys-general in eight American states and the District of Columbia. The firm’s record on handling user data is poor. Adding dating information to the mix—which includes sexual orientation and, perhaps,Still, recent history suggests Facebook Dating will be a success.
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