When Facebook’s apps were knocked offline for six hours, some wondered whether the world would be a better place if this were permanent
. Even when it set out plausible responses to Ms Haugen, people no longer wanted to hear. The firm risks joining the ranks of corporate untouchables like big tobacco. If that idea takes hold, Facebook risks losing its young, liberal staff. Even if its ageing customers stick with the social network, Facebook has bigger ambitions that could be foiled if public opinion continues to curdle.
If rational argument alone is no longer enough to get Facebook out of its hole, the company should look hard at its public face. Mark Zuckerberg, Facebook’s all-powerful founder, made a reasoned statement after this week’s wave of anger. He was ignored or ridiculed and increasingly looks like a liability.
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