Facebook is sued for age, gender bias in financial services ads

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Facebook is sued for age, gender bias in financial services ads
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Facebook Inc was sued on Thursday in a proposed class action accusing it of disc...

) was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans.

It said the Menlo Park, California-based social media company’s conduct violates that state’s civil rights law, exposing Facebook to billions of dollars in potential damages to users nationwide. While Facebook has begun implementing the changes, the complaint said it still allows financial services ads limiting such services to “people ages 24 to 40,” “men ages 20 and older,” and other comparable groups.

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