A huge redesign of the Facebook app is finally here, and makes the experience feel a bit more like rival TikTok's app.
This new Facebook app overhaul will also prioritize looping video in the main feed. And will offer a way for Facebook to do something TikTok-like that Instagram already does now. Have you noticed how, after scrolling your Instagram feed for a period of time, you’ll eventually be presented with posts from accounts you don’t follow? That is to say, posts that Instagram thinks you might like. That’s the whole premise around TikTok’s For You page, of course.
Moreover, here’s one of the biggest indicators that TikTok poses a potentially existential threat for Facebook, which built perhaps the single greatest targeted advertising machine in history. TikTok not only found a way to addict the coveted young users that Facebook wants to recapture. It’s also expected to grow its advertising revenue in the US this year a staggering 184%. Up to $5.96 billion, to be more specific.
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