Facebook will pay creators to put their knockoff TikTok videos in its main news feed by abebrown716
a month in less than four years, capturing a young, largely teenage audience. TikTok’s ascendence represents one of the only true existential threats to Facebook’s dominance over the social media landscape, particularly as young people have flocked away from its namesake app and growth has seemed to slow at Instagram.Instagram to focus on the videos.
Adding Reels to Facebook’s News Feed dramatically widens its potential reach—but offers the videos to an audience that may not be as keen to see the content. Nearly 2 billion people use Facebook every day, perhaps as much as double the amount who use Instagram. But Facebook’s audience has aged: Recentfound that just 77% of adults 30 to 49 use Facebook and 73% of adults 50 to 64 do—but less than a quarter of adults in both groups use TikTok.
To keep content flowing to their apps, every social media business is rushing to help influencers get paid. Facebook has said it would pay out $1 billion through 2022 to creators, hoping to keep them focused on its sites. TikTok, Snap and YouTube all have competing financing offers.
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