Babies and toddlers could be missing out on the nutritional value needed for healthy growth as some baby foods in Australia fail to meet WHO standards. Many baby food companies are falsely labelling their products, misleading parents and carers into believing they are healthy.
Researchers are urging for food regulations in the country to be modified.
It found 78 per cent failed to meet the WHO nutrition standards, and all products failed to meet the WHO standards for marketing and promotion, mainly due to the high use of claims. The research is based on data from 309 infant and toddler food products, assessed against the WHO Regional Office for Europe’s Nutrient and Promotion Profile Model, published in 2022 and considered a 'gold standard' benchmark.
Dr Dunford says the use of false health and nutrition content claims and wellness messaging on these foods can influence what parents buy for their infants and toddlers in the critical early years. Dr Coyle says a more comprehensive approach to addressing key drivers of chronic disease from infancy is crucial as the long-term health of future generations depends on it.
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