Daily News | Fanatics to become NHL jersey outfitter starting with 2024-25 season
The NHL announced Tuesday that Fanatics will replace Adidas as the outfitter of the league’s jerseys beginning with the 2024-25 season. The deal will run for 10 seasons, while financial terms were not disclosed.
The move is the latest expansion by Fanatics, the world’s largest manufacturer and retailer of licensed sports merchandise, into sports and will mark the first time the Fanatics logo will appear on an official uniform in one of North America’s five major sports leagues. The news comes about eight months after Adidas revealed it would not be extending its seven-year deal as the NHL’s jersey and apparel supplier past the 2023-24 season.
Rubin, 50, called this a “seminal moment” in the company’s history and “a testament to the hands-on, collaborative relationship it had built with the NHL over the years.Fanatics, which currently runs the NHL’s e-commerce site, has manufactured the jerseys for Major League Baseball since 2017, although the company’s logo does not appear on the uniforms.
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