Fans aren't happy about HYBE's controversial Dynamic Pricing System for concert tickets
One fan's tweet on Twitter sparked controversy regarding the dynamic pricing system for concert tickets. The tweet asked,"Do you truly believe in music?" and criticized the lack of notice provided to fans about the system. The fan shared an example of a ticket originally priced at 300,000 KRW that was later increased to 1 million KRW due to dynamic pricing. This incident has caused a significant uproar within the fandom.
Dynamic pricing has already been applied to recent concerts such as SUGA and TXT, and will be applied to all of our artists in the futureThe dynamic pricing system was first introduced by Ticketmaster, a concert ticket organizer, and is similar to pricing models for airline tickets and hotel accommodations. As demand increases, ticket prices rise accordingly, and the price continues to change throughout the ticketing process, making it impossible to know the final price in advance.
The dynamic pricing system has been the subject of controversy since its implementation at Taylor Swift's concert in November of last year, which even led to a congressional hearing. It has also been used for performances by artists such as Harry Styles, Coldplay, and BLACKPINK in the UK. The system was introduced to combat scalpers who profit from buying and reselling tickets, and Ticketmaster claims that it allows more revenue to go to the artists.s solo concert in the US at high prices.
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