When you order at Chipotle Mexican Grill, you are probably not thinking about the complex supply chain that got your food into your hands.
As Chipotle’s CEO and chair, the buck stops with Niccol when it comes to all those logistics. But Niccol does want you to consider the land and workers needed to make it all happen because without them, you’re not getting that meal.Niccol spoke with Reuters about the real and disturbing implications of disappearing farmers and farmland.A: A lot of farms are not transferring generationally and a lot of farmland is being lost to development.
If young farmers can’t find affordable land, that’s just not going to happen. We want to make sure government is aware of this, and people are aware because a lot of folks don’t even realize this is happening.A: We love the idea of supporting small farmers. We want to stay committed to food with integrity and that means responsibly raised animals and organic produce.
The other thing we do is provide grants for younger farmers who are getting started and need money to plant their first crop or buy their first animals.A: We have a lot of great partners and have been able to smart forward-buy where we need to, to stay in stock on key items. But it’s not getting any easier, that’s for sure. Between freight and labor challenges, this is a daily discussion.A: So many items are grown and raised right here in the U.S.
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