Designers are doing away with fashion’s affinity for dour demeanours in favour of comical creations for spring.
For the third look of her Spring 2022 show, Puppets and Puppets creative director Carly Mark sent headwear resembling giant blocks of Emmenthal and Parmesan down the runway, and, no, this was not an early April Fool’s joke. A proud Midwesterner , the designershe sought to make “her own artisanal Green Bay Packers cheesehead.
This wink at fashion’s affinity for dour demeanours is fitting, considering the industry’s comically deficient reputation. Hayley Elsaesser — a Toronto-based designer renowned for her playful patterns and cheeky aesthetic — even went so far as to cite this perception in her brand’s origin story. “Growing up, I was always a practical joker and loved wearing crazy outfits,” she says over the phone.
Such is what’s happening now. Given the state of the world over the past two years, even writing the word “fun” feels slightly rebellious. But shoppers and designers alike have seemingly gained a new appreciation for comedy, prompting many to embrace more colour, whimsy and wit in their wardrobes. Elsaesser also points to the psychological effect of fashion. “Clothing has a unique power to affect your mood and make you feel better,” she says. “So when you put on something fun and colourful, it puts you in the frame of mind to have a positive, fun day.”
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