Fast feud as McDonald's sues Hungry Jack's over 'Big Jack' burger | MWhitbourn
In a whopper of a Federal Court fight, fast food giant McDonald's claims rival Hungry Jack's has infringed its "Big Mac" trademark with a lookalike burger dubbed the "Big Jack".
It accuses Hungry Jack's of acting in "bad faith" in applying for its own trademark when it was well aware of McDonald's existing trademark. In a promotional tweet on July 28, Hungry Jack's Australia said there was "something ... 'special' about our new Big Jack", adding with a winking face emoji that "it must be the flame-grilled Aussie beef".It describes the burger online as comprising "two flame-grilled 100% Aussie beef patties, topped with melted cheese, special sauce, fresh lettuce, pickles and onions on a toasted sesame seed bun".
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