Burger King this year plans to test serving burgers in reusable sandwich boxes and pouring drinks in reusable cups
The more companies sign up to the service, the more convenient and attractive it will be to use, said Tom Szaky, chief executive and founder of Trenton, N.J.-based TerraCycle. In the U.K., for example, McDonald’s customers can drop off their reusable coffee cups at Loop bins in participating Tesco stores, and their used Tesco containers at the McDonald’s outlets involved.
Companies may be willing to take that leap, but sustainability advisers say the friction remaining in the system, particularly with container deposits, may deter some customers from committing to it. A stainless steel tub of Häagen-Dazs ice cream on Loop’s e-commerce site, for instance, costs $6.49, but the deposit costs another $5.
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