Here’s why you’re seeing more hip-hop artists on your Happy Meal
Three decades before anyone had ever heard of a Cactus Jack or an Astroworld, everyone wanted to Be Like Mike, and the endorsements for basketball supernova Michael Jordan came swift and heavy. The six-time NBA champion became one of the most marketed sports figures in history —— with product deals ranging from his eponymous Air Jordan at Nike to Gatorade.
As we moved deeper into the ’90s, the dominant cultural cache arguably turned away from sports stars and more toward musicians, particularly those connected to
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