It’s the latest attempt by regulators to crack down on illegal disposable vapes that have poured into U.S. stores in recent years.
WASHINGTON — The Food and Drug Administration on Thursday said it has sent warning letters to dozens of retailers selling fruit- and candy-flavored disposable e-cigarettes, including the current best-selling brand, Elf Bar.
In the latest action, the FDA said it issued warnings to 189 convenience stores, vape shops and other retailers. The Centers for Disease Control and Prevention analysis showed the number of e-cigarette brands in the U.S. grew from 184 in early 2020 to 269 by late 2022. Elf Bar was the best-selling disposable in the U.S. and the third-best selling e-cigarette by late last year. Only the reusable e-cigarettes Vuse, from Reynolds American, and Juul had higher sales.
Brand information was not reported in 95% of cases, but when it was, Elf Bar was the most frequently named product. Manufactured by a Chinese firm, iMiracle Shenzhen, Elf Bar is part of a wave of copycat e-cigarettes that have followed a path paved by Puff Bar, a popular brand of disposables that briefly racked up hundreds of millions in sales after regulators cracked down on older vaping products like Juul.
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FDA warns stores to stop selling Elf Bar, the top disposable e-cigarette in the USU.S. regulators have sent warning letters to dozens of retailers selling fruity disposable e-cigarettes, including the current best-selling brand, Elf Bar. The action Thursday is the Food and Drug Administration's latest attempt to crack down on illegal disposable vapes that have poured into U.S. stores in recent years. The FDA has tried for years to regulate the multibillion-dollar vaping industry. But new illegal products continue to launch. A new separate government report finds there are now 269 different e-cigarette brands sold in the U.S. Elf Bar was the best-selling disposable brand. It comes in fruit and candy flavors that regulators say appeal to underage users.
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