The federal government has weighed in on the AFL’s intensifying broadcast negotiations, asking the governing body to keep games available to watch on free-to-air TV
Communications minister Michelle Rowland directly addressed the AFL Commission and broadcast stakeholders, in a rare move for a federal government which could impact the direction of negotiations as they enter the advanced stages.
“Free-to-air television is universally available and accessible, and it is an important source of information, education and entertainment for all Australians, regardless of their means or location,” Rowland said. As it stands, incumbent broadcast partners Seven and Foxtel lead the race, though there are reports that Nine Entertainment Co and Paramount are also bidding for a deal the AFL hopes will be its most lucrative yet.
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