Men are not the only ones who game, but women have not always been welcome. A group of female founders has resolved that problem by creating a community for women gamers.
The four cofounders were fascinated that women represented nearly half of all gamers. They wanted to understand this market better. They did survey and focus group research among thousands of women gamers and attended a Pax convention. It is the Comicon of the gaming world and includes tabletop, arcade, and video gaming.
"We like to say we are the place that shines a light on the positives of gaming," said Dixon. That's not to say that the platform doesn't tackle the industry's toxicity. It does! "We support anything that is positive toward women in gaming," said Dixon. That could be leagues with tournaments that are exclusively for women. Or, because gaming is an activity that physical strengthThe challenge for the startup was managing a finite set of resources—both human and financial. When the quartet wanted to create an app, expanding the*gameHERs resources became a priority.
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