The collection for men and women drops on Oct. 26, backed by in-store events and a dedicated campaign.
“There is a freedom in the Roman style that Milan does not have,” he said. “It is a sunnier city where everything is more — more feminine, more masculine as well as bohemian and eccentric.”The collection is slated to launch in Fendi boutiques and online beginning Oct. 26, backed by in-store events in London, Dubai, New York, Tokyo, Seoul, Singapore, Chengdu and Hong Kong.
Venturini Fendi is artistic director of Fendi accessories and menswear, while Delettrez Fendi is jewelry creative director. Jones often takes inspiration from their personal style.“I wanted to celebrate the Fendis — as I always celebrate women,” Pilati told WWD from his home base of Berlin. “I asked myself, ‘So what now? What is my heritage?’ All of these women are beyond and it was logical for me and Silvia to talk about them, to talk about our shared heritage of women.
Prized for his keen fashion instincts, voluptuous and distinctive tailoring — plus his knack for eye-catching shoes and handbags — Pilati said he settled on the Roaring Twenties, which have parallels with today, and particularly the flapper. According to the company, Friends of Fendi represents a “new way to introduce special projects and collections that differ from Fendi’s main collections and are achieved with outside designers, houses and organizations.”
His Friends of Fendi collection reflects his more freewheeling approach, combining “the rigor and structure of a masculine world” with feminine lines, particularly in the tailoring, according to the house.
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