The dressing-up trend is for throwaway chic – good news for sellers, sponsors and influencers, less so for the environment
Coachella, the most fashionable event of the festival season, is known as much for its outfits as its performances. Trends for the rest of the year’s festival fashion are often dictated by the outfits worn by celebrities like Kendall Jenner, Katy Perry and Gigi Hadid. For streetwear brands and, Coachella is particularly important.
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