Festive cheer for Lincoln graduates who wrote ASDA’s ‘Elf’ Christmas advert RobSamCreatives asda LincolnAlumniUK
Two creative advertising graduates from the University of Lincoln came up with the idea for and wrote the script for ASDA’s Christmas advert starring Will Ferrell – their second for a major supermarket in four years.
After approaching Warner Bros, and Will Ferrell, and getting their approval for the advert, part of the deal was that the Lincoln graduates were not allowed to write any new dialogue so had to use what was already in the iconic film.Rob and Sam said: “We were thinking about what would be good for ASDA at Christmas and wanted something really joyful, happy, and to make people laugh.
Although they didn’t meet Will Ferrell in person, the esteemed actor, along with Elf director Jon Favreau and Warner Bros, had to give their approval at each stage of the advert. The duo were even given an Elf brand book, which they described as a “character guide of dos and don’ts”. In 2019, as part of Lucozade Sport’s sponsorship of the England’s women’s football team, Rob and Sam created a film. It touched on the hardship of women’s football while keeping a sense of occasion and authenticity, as well as a re-write of the classic England song ‘Three Lions –. At the time, they said: “As huge football fans the ultimate blessing came from Baddiel and Skinner themselves when we approached them with the idea.
“In advertising as creatives you work in pairs usually, so finding each other in Lincoln was massive.
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