The Italian brand will explore different business models and ridiculously expensive Fiat 500e variants.
"We're coming to America because we want to, not because we need to," Olivier says of the return of the 500 which was confirmed with some. But the new 2024 500e will not be positioned as an entry level or compliance vehicle.
"We won't sell on price," a confident Olivier says."People will line up to buy this. We won't have enough cars for the demand." The new 500e will be a second, third, or fourth car in someone's driveway. The frisky commuter with 162 lb-ft of torque, about 150 miles of range, and the ability to add 30 miles of range in five minutes on an 85-kW fast charger, is well-suited for daily errands.
The focus will be on select urban areas at launch. It won't be offered in all 50 states but won't be limited to the states that have adopted the ZEV program.Why even bring the Fiat 500 back? The tiny city car ended its North American run after sales continued to decline from their peak of about 62,000 a year including roughly 40,000 in the U.S.
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