EA Sports and its football league partners hope to spread 'powerful messages about eradicating racism and discrimination in football' with in-game kits for FIFA 23.
EA Sports has announced collaborations with its football league partners for in-game kits in FIFA 23, which will feature"powerful messages about eradicating racism and discrimination in football, on and off the pitch."will feature in-game kits which you can unlock by completing objectives. The kits are the result of a collaboration between EA Sports and its league partners and aim to spread messages about ending racism and discrimination in football.
EA Sports' SVP of brand Andrea Hopelain says, “EA Sports is committed to tackling toxicity not only in our games but also out on the pitch and beyond. We stand with our league partners and aim to use our platform to spread the anti-racism message through gaming. Players across the globe can now access the latest bespoke kits in-game and showcase their support for this important cause.”
The collaborations include the Premier League's kit and stadium vanity which was co-created with Kingsley Nebechi and Nike. It represents the Premier League's message of its No Room for Racism Action Plan, and is inspired by tribal artwork"relating to ethnicities from around the world.
EA says it hopes players will support the messages of collaborations and campaigns by picking up the in-game kits, and also points towards its
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