Do we need 15-minute grocery delivery in NYC?
. Complete with flashy branding, aggressive marketing campaigns, and 50 percent-off promo codes, they have catapulted into the New York market seemingly all at once — and they all promise to deliver your wildest pint of Jeni’s or crisp Gotham Greens romaine in anywhere from 10 to 20 minutes.
After the umpteenth flyer was shoved in my hand, I decided to do a little research into these brands. I consider myself a bit of a grocery-shopping aficionado: I’ve been known to visit between five and seven stores a week, ranging from everyday spots like Trader Joe’s to upscale shops like Dimes Market. And most days, I love grocery shopping. Picking out my own avocados and spontaneously purchasing a $6.99 mini papaya is what I live for.
On the surface, all of the apps seemed indistinguishable, but with a little digging, I found that Fridge No More has the widest selection of high-quality produce; Gorillas stocks local favorites like bagel shop Black Seed and ice cream spot Oddfellows and has a great selection of vegan products; and Jokr has those cut-rate daily deals. Only one of the services that I tried — Gorillas — had a delivery fee .
Still, I was suspicious of these apps because something smelled insufferably like startup about them: the missing vowels, questionable spelling, and Mad Libs playfulness. But it’s become clear that the perks of 15-minute grocery deliveries are striking a similar chord with many other New Yorkers. It has quickly become a big business in the city: Jokr netted
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