The numbers are in after the NRL’s historic foray into Sin City, and they suggest the bold gamble could just pay off.
State of Origin-style television ratings at home, more than 100 separate pieces of media coverage in the United States and more than 10,000 Las Vegas-branded merchandise items sold in a week.
The Roosters’ win over the Broncos not only attracted the highest viewership for a season opener on record, surpassing the next best by 10.5 per cent, but was also the most watched regular-season game in history. It beat the next best, the first match after the COVID shutdown in 2020, by 5.7 per cent.
The Vegas experiment also translated into significant interest in social media, with 9.1 million total video views for “NRL in Las Vegas” content published since August 2023.“Some of the performance metrics point to early success of the NRL’s US strategy,” NRL chief executive Andrew Abdo said. “It is a long-term strategy, but the early signs are positive and encouraging.Credit:“The amount of travelling fans made the experience very special and the clubs and players put on some great football.
Footy fans picked up more than 10,000 units of branded Vegas merchandise, with the US-branded Steeden football the most popular.
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