The art of Edvard Munch, Andy Warhol and Van Gogh comes alive in Coca-Cola's new commercial. It's a must-watch.
Masterpiece follows the journey of a Coca-Cola bottle from one iconic painting to the next as it makes its way to a thirsty student in need of inspiration. The VFX team atand creative agency Blitzworks used a mix of live action shots, digital effects and AI to create the commercial and its complex transitions. So, have weCoca-Cola's new add is a who's who of the world's greatest artists and artworks, including Utagawa Hiroshige’s Drum Bridge And Setting Sun, J.M.
The beauty of this new Coca-Cola ad is how with each artwork passing on the drink's bottle it transforms to match the style of the artist it passes from, including a moment when the character from Wonderbuhle's You Can’t Curse Me grabs the bottle and drops into the bed from Van Gogh’s Bedroom in Arle – changing visual language and tone.
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