The new Olympics branding is as epic as the games themselves
The International Olympic Committee has presented an epic new brand identity for the Olympic Games ahead of Paris 2024. Of course, the Olympic rings themselves remain as they are, but there's now a wide-ranging set of graphics, type, illustrations and colours with rules on possible combinations, all designed to strike a balance between “tradition and modernity” for a visual identity that can exist both online and in physical pieces.
The IOC says it's the first time it's created a full set of graphics and typefaces to represent the games across all channels. To do so it worked with the creative agency , on a project that started way back in 2018. It's already begun using some of the new assets, but it's now published its full brand guidelines, full-style guides. At 129 pages, the
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The new Olympics branding is as epic as the games themselvesThe Olympics Games have all-new branding, and there's a lot to take in.
Read more »
The Epic Games Store has confirmed its next free titles | VGCThe Epic Games Store’s next free titles will be Rising Hell and Slain: Back From Hell. They’ll replace Runbow and The Drone Racing League Simulator, which are currently free to download
Read more »
Richarlison reacts after having banana thrown at him during Brazil gameRicharlison had a banana thrown at him as he was racially abused during Brazil’s match with Tunisia in Paris on Tuesday. The incident occurred after the Tottenham forward scored in the 19th minute.…
Read more »
EA and Koei Tecmo premiere Wild Hearts trailer and confirm Feb release | VGCEA and Koei Tecmo have officially unveiled Wild Hearts, which they call “a new kind of hunting game featuring unique crafting mechanics”.
Read more »