Art defines the space in an apartment in an iconic building whose Brutalist architecture once led to protests
Some people buy their dream home for the location, others for the space it affords them; for Italian fashion designer Massimo Giorgetti, it was a love affair with Brutalism.
While it’s considered an icon now, the building was the subject of protests in the late 1960s for bringing down the tone of the elegant neo-classicist area. Even 15 years ago, when Giorgetti started taking appointments for his new ready-to-wear label“I remember the first time I left the showroom and saw these weird towers,” he recalls. “I liked the London Barbican and I liked some Carlo Scarpa houses and so on, but I was not obsessed with Brutalism like I am now.
Giorgetti credits his close friend, the architect Massimiliano Locatelli, for his education in architecture and Brutalism. “He has taught me a lot of things about Italian design.” So, naturally, it was Locatelli who the couple asked to handle the interior renovation. “It was the perfect project for him, with the concrete, the brick, the 60s and 70s aesthetic – he loved it.
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