Earlier this year, Toni Breidinger became the first Arab-American female race car driver to join the NASCAR family. At only 22, she’s been helping pave the way for up-and-coming female racers. Triller, an AI-powered social media company, announced its partnership with the racer.
“There are times where you obviously question, ‘Is this going to work out for me? Should I go to college?’” she explains. “But I think once I became a junior in high school, I was like, ‘No, I’m going to set my mind to this. I’m going to do it. If it doesn’t work out, at least I tried.’ I don’t want to go through life with a what-if. I can always go back to college.”... [+]She partook in grassroots racing, which is basically the entry-level point to make it up the ladder system in NASCAR.
As for any professional athlete, sponsorship and endorsement deals are critical to the athlete’s brand, especially in racing—it’s pay-to-play. As the up-and-coming star establishes herself in the sport, she’s been attracting sponsors who align with her mission and vision that will help her continue competing. In July, Triller, an AI-powered social media company, announced its partnership with Breidinger, adding to her growing list of sponsors....
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