.TiffanyAndCo stirring romantic clip featuring Beyonce and Jay-Z exalts the campaign's title 'About Love' and the music superstars' 20-year relationship.
There are flashes of the blue Jean-Michel Basquiat painting that is the centerpiece of the print campaign; the red soles of Christian Louboutin pumps, and a gold bottle of Ace of Spades Champagne, a partnership between Jay-Z and Tiffany parent LVMH Moët Hennessy Louis Vuitton.
Getting plenty more air time is the famous Tiffany Diamond — with its 128.54 carats and 82 facets — which Beyoncé wears several ways, including dangling over her bare back as she plays the song on a grand piano. Meanwhile, Jay-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch that Tiffany artisans reimagined as a pair of one-of-a-kind cuff links.
The video and print campaign were realized at the Orum House — an ultramodern, glass-clad home in Los Angeles — with dreamlike, nostalgic flashbacks interwoven. Tiffany is putting major firepower behind the yearlong campaign featuring the Carters, with the film destined for significant exposure in the coming months, including a takeover of all the digital billboards in New York’s Times Square. Activations are to start on Sept. 15.
Tiffany said the campaign will further unfold later this year with additional films created by acclaimed director Dikayl Rimmasch and second unit director Derek Milton.As part of the partnership with the couple, Tiffany is committing $2 million for scholarship and internship programs for Historically Black Colleges and Universities, as reported.
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