First look at new Big Brother diary room chair ahead of series reboot this weekend

The new chair, made from 100% post-consumer recycled polyester, is red, orange and yellow and shaped to mimic the Big Brother eye logo.

ITV has revealed a first glimpse of the diary room chair ahead of a long-awaited reboot of Big Brother.

Big Brother, which first launched in 2000 on Channel 4, was a landmark reality TV show which saw the genre's popularity soar to unprecedented heights. The social experiment show sees housemates live together in a custom-built home for weeks with no access to the outside world in a big to win a cash prize.

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