William Hill US and the owner of the Washington Capitals and Wizards are teaming on the venture inside D.C.'s Capital One Arena.
The nation's leading sports book operator and the owner of the Washington Wizards and Capitals professional sports teams are teaming up to put a sports betting venue inside D.C.'s downtown Capital One Arena.
"We want to start to drive toward the future where big data and gamification really ups the game and makes a broader base for sports gaming and sports gambling," Monumental Chairman and CEO Ted Leonsis toldshortly after Thursday's announcement. Leonsis helped build America Online in the early days into a internet powerhouse. He's also co-founder of Revolution Growth, a venture capital firm run by AOL co-founder Steve Case.
"We want to focus on creating new products for a new generation," Leonsis said. "For me, the most important thing is growing the market. We don't want to keep this in a niche." "Not only will people be able to go and bet over the counter, but you can bet on your mobile phones anywhere within the arena," William Hill CEO Joseph Asher said. Mobile sports betting is the future, he added, but stressed there's still a big market for retail sports "where people can congregate."
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