The would-be Tesla rival starts building $70,000 versions of its Ocean SUV in November, before adding a cheaper version late next year priced from $37,499.
©2021 Fisker Inc.
Although the company promotes a relatively affordable version of Ocean, priced from $37,499 on its website, the first 5,000 orders are for the top-end Fisker Ocean One that will cost about $70,000 each, Henrik Fisker tells. Production of those units starts Nov. 17 in Graz, Austria, at a plant operated by auto supplier Magna, its manufacturing partner. Lower-priced Oceans will be available by late 2023, he said. The company also said it has more than 56,000 total orders for the SUV.
Fisker is the latest entry to the fast-moving U.S. electric vehicle market, following launches last year by fellow startups Rivian and Lucid that offer EVs with prices topping $80,000. And though its first units will be pricey, Fisker’s strategy to cut into Tesla’s massive sales lead is to shift to more affordable models. It’s planning a cheaper version of Ocean and a small utility vehicle called PEAR that it will produce with electronics manufacturing giant Foxconn in Ohio in 2024.
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