Research agency Revealing Reality monitored the news consumption of six voters and found many were now relying on social media
ix voters across the UK volunteered to let the research agency Revealing Reality spend three days recording what they saw on their phone screens as part of a study aimed at understanding what media people are consuming in the run-up to the election. These are their stories.and Israel’s subsequent aerial bombardment and ground invasion. Since then her social media feeds have been swamped with Gaza-related content and it has become one of her top political issues.
When she does want political information, she searches TikTok for summaries of party policies. She is mainly concerned about health and crime, but is opposed to proposals to send more money to Ukraine and wants it spent in the UK instead.
Her main exposure to election-related media on her phone was a paid-for Facebook advert by the local Labour party candidate. She stumbled across his video in her feed by chance, but spent several minutes watching it and reading the comments. She concluded that she might vote for him as he understood local issues and was promising more housing.
She is a lifelong Conservative voter but did not mind Labour until “Mr Corbyn came in”. His policies – such asFinley is an avid gamer and first-time voter who has never had any relationship with mainstream news outlets. Instead, he relies on TikTok, X and Instagram – but he will turn to YouTube for lengthy explainers on complicated topics.
He knew Farage, but only as a meme, rather than a politician, largely because gamers used the Cameo app to pay the Reform leader to say silly things. He also learned about Sunak leaving the D-day commemorations early only after seeing a reaction video by the YouTuber Niko Omilana.
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