A movie about the guy who claimed to (but didn't) invent the Flamin’ Hot Cheeto, Flamin’ Hot needs way more flavor dust to be palatable. abbyolcese's review:
. He did work in marketing for Frito-Lay and did some groundbreaking work with Latinx markets. The famous bright-red, ultra-spicy dust, however, was the product of a working group at the company which Montañez had no involvement in.
Eventually, Montañez gets a janitor job at the Rancho Cucamonga Frito-Lay factory, where he ingratiates himself to the plant’s head mechanic , eager to learn the inner workings of the machines that make and package the snacks. In the 1980s, a recession endangers the factory’s future, and that hanging threat persists into the early ‘90s.
The movie also addresses cultural issues and injustice with admirable honesty. Judy repeatedly reminds Montañez that he needs to air his long-standing issues with his father Vacho so that the same problems won’t define his own relationship with his sons, whom Montañez is noticeably more sensitive with.
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