Flavored cannabis marketing is criticized for targeting kids - New York Amsterdam News

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Flavored cannabis marketing is criticized for targeting kids - New York Amsterdam News
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When New York’s first licensed recreational marijuana outlet opened last month, the chief of the state’s Office of Cannabis Management, Chris Alexander, proudly hoisted a tin of watermelon-flavored gummies above the crowd.

NEW YORK —

Now as cannabis shops proliferate across the country, the same concerns are growing over the packaging and marketing of flavored cannabis that critics say could entice children to partake of products labeled “mad mango,” “loud lemon” and “peach dream.” New York, which legalized recreational marijuana in March 2021, forbids marketing and advertising that “is designed in any way to appeal to children or other minors.”

New York Gov. Kathy Hochul announced Thursday the upcoming opening of the state’s second legal dispensary, which will be located in Manhattan’s West Village. The new venture — called “Smacked” — will open as a pop-up next week before opening a permanent location. While smoking tobacco cigarettes has fallen among teens and young adults, the use of e-cigarettes and vapes has risen.

Because of the relative infancy of the legalized industry, she added, states have yet to coalesce rules on a single national standard. States often look to the federal government to set those standards, but marijuana remains illegal on the federal level.

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