Digital Trends spoke with Lenovo's VPofdesign about its sustainability efforts, its use of new materials in products, and the future of computing design.
“When we talk about design, we talk about beauty and purpose, and our relationship between design, user experience, and engineering. It is really what helps Lenovo drive innovation,” Brian Leonard, Lenovo’s vice president of design, told Digital Trends in a video interview at Mobile World Congress 2022.
Leonard noted a particular interest in materials. He singled out the recent ThinkPad X1 notebook, which is built using titanium, and how the company had shifted away from real leather in its products to only using vegan leather, as well as the use of cork for the Lenovo Go wireless keyboard and mouse. However, it was the mention of aluminum that piqued my interest, as it’s a material many may take for granted.
Packaging and plastics Making the product out of more sustainable materials is only part of Lenovo’s design activities. It’s working hard on the packaging side, too. “We’ve had a lot of conversations about that,” Leonard revealed. “We’re seeing the industry consolidate down to USB Type-C, and that makes it easier to make the charger a delete part of the product. We haven’t solidified our plans, but it’s definitely a conversation and an important part of sustainability because you have to talk about every touchpoint. One thing we have done with our chargers in the ThinkPad range is shift all the plastics to 90% post-consumer content.
“There’s a huge opportunity,” he said. “When we start to think about computing in the future, my goal is for it to feel more of a natural user experience and more of a relationship experience.”
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