Florida has become the worst-case scenario for Democrats, a glaring warning about other states if the party does not aggressively court Hispanic voters.
in support among Latino voters in Florida in 2020 compared with 2016, narrowing the advantage Democrats have had in previous elections. Mike Madrid, a Latino Republican strategist who has publicly condemned his party’s move toward Trump, said Democrats are betting on racial politics and issues of racial discrimination to motivate Latino voters. But Republicans are focusing on the economy, using “literally the exact same playbook” with Latinos as they have with White blue-collar workers.
“I think people have been asking, ‘What are Democrats in the administration doing?’ ” said the pollster Matt Barreto, who advised the Biden campaign and now helps the Democratic Congressional Campaign Committee. “We’re finally, in my opinion, starting to see progress on multiple items that I think Democrats can do a good job selling to Latino voters.
The collective advice was that the DSCC, headed by Schumer , should invest earlier, invest often, direct campaigns to hire Hispanic strategists and have candidates show up in communities that rarely get attention. DCCC has reserved more than $1.5 million for Spanish-language advertising in key districts nationwideBuild Back Together, a nonprofit group launched by Biden campaign alumni to tout the administration’s policy achievements, has prioritized outreach by hiring Latino strategists and Latino-run campaign firms to inform communities about what Democrats have accomplished over the past year.
strategists from both parties see the path to the House majority through the margins, particularly in districts with Hispanic populations of 30 percent or more, as is the case in Texas, New Mexico, Colorado and California. The DCCC is invested in a toss-up race in Miami-Dade County this cycle but is not helping in other Florida districts considered Democratic strongholds. Although some members in safe districts across the country have privately expressed that such decisions make for a missed opportunity, Rep. Darren Soto — whose reliably blue, Orlando-area district is one-third Hispanic — does not expect any help from the DCCC.
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