Located at the north end of the Las Vegas strip, the podium-shaped property aims to allow for the retail space to be fully integrated into the resort ecosystem.
Notably, this property will be the largest development project in the U.S. and the first major luxury hotel to be built in Las Vegas in nearly 15 years.
Citing the company’s rich history, which dates back to 1954 when Fontainebleau Miami opened, Mufson said the Las Vegas property is being designed as an extension of the Fontainebleau experience that consumers have come to know and love, though will take on some innovative ideas that he hopes will serve as a benchmark for future resorts.The goal for Fontainebleau Las Vegas, he said, is to bring that same unique energy and culture of the Fontainebleau brand to the Strip.
To create a truly thoughtful and immersive journey for its guests, Mufson told WWD “the main differentiation is the energy in the space created by integrating different programmatic elements.” For example, the team created an architecture plan where the guest and retailer will have a more intimate relationship.
The hotel is designed to be a destination unto itself, Mufson said. To set the DNA of the architecture and brand identity, Fontainebleau Development tapped Simon Rawlings, creative director of David Collins Studio. Rawlings’ team’s goal, the company told WWD, is to create a highly curated experience for the modern-day consumer.
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