Have you noticed new dining options popping up on food delivery apps, but can't find their local shopfront? Chances are the food comes from a dark kitchen, also known as ghost or cloud kitchens.
Have you noticed new dining options popping up on food delivery apps, but can't find their local shopfront?Andy Lee's attention was drawn to the concept during the pandemic, when a new dining option appeared on his app.
They specialise in online orders, mostly through third-party food delivery apps, and offer multiple different food brands from the one location.While the concept existed well before the pandemic, COVID lockdowns "fired a rocket" behind the trend, according to David Mallon, who is the director of hospitality consultancy group Future Food.
The physical form of cloud kitchens can "vary greatly", he adds, pointing to one Brisbane operator that offers more than half a dozen brands but no walk-in dining options."Some just want to innovate and experiment and try different things," Mr Mallon says. "If it brings up nothing, then you could probably presume that's a virtual brand being run out of a dark kitchen."But Dr Lee says the average consumer wouldn't know if they're ordering from a dark kitchen, pointing to his personal experience with one operating out of a fast-food chain.
While "the quality element is always a challenge", it comes down to the individual venue and how workers there are trained, he adds.
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